Responsible person
The responsible person who processes your personal data is. 

Linna Ernst-Cheng
Frohbergstrasse 49a
CH-8645 Rapperswil-Jona

Purpose of processing 
The collection and processing of your personal data is primarily for the purpose of communicating with you. This also includes marketing purposes and relationship management. In particular, we use communication data and master data for this purpose. We may also collect and process personal data to fulfill and process the treatment contract. Based on your use of our website, we process your data for the purposes we explain below.

Provision of the website and creation of log files
When you visit our website, we automatically collect general technical visit information in so-called log files. This includes, for example, the IP address of the device used from which the visit is made. The collection and processing of these log files is done for the purpose of enabling the use of our website (connection establishment), to permanently ensure and increase the security and stability of our systems, to enable the optimization of our Internet offering, as well as for internal statistical purposes.

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Newsletter
You can subscribe to our newsletter. We process the data collected in this process to be able to inform you about our practice and general developments in the field of TCM/health via newsletter. You can unsubscribe from the newsletter at any time by sending an e-mail to info@lingna-cheng.com.

Contact form, chat and e-mail contact
You can contact us via contact form, chat or e-mail. We process the data collected in this way in order to check your inquiry and to get in touch with you and, for example, to make an appointment.

Disclosure
We treat your personal data confidentially and disclose it only to those third parties who are listed in this privacy policy.

Our practice uses external service providers for various administrative activities. These external service providers may gain access to your personal data due to their activities, whereby they are contractually obligated to treat your personal data as confidential at all times. In this context, your personal data may be disclosed to the following recipients in particular:
- Trustees in connection with the keeping of accounts and the preparation and dispatch of invoices, 
- tax advisors, if this should be necessary for the preparation of the tax return, 
- IT service companies, which provide the software programs and services we use, as well as the administration of the website,
- debt collection companies, if we need to enforce our performance through debt collection procedures, 
- Law firms, if a dispute arises from the treatment contract,
 

In addition, we disclose your personal data to health insurance companies and insurers, in particular in connection with the billing of the services we provide. We may also disclose your personal data to offices and authorities, such as the cantonal or federal health authorities, if this should become necessary in connection with the management of our practice and the licenses granted. 

We may also disclose your personal data to other medical and health professionals (such as doctors, naturopaths, etc.) if this appears necessary in connection with the medical treatment, e.g. to obtain second opinions or supplementary information or to ensure deputization. If this appears necessary in connection with the medical treatment, we may also ask other medical and health professionals (e.g. your family doctor) for information about your medical history and in this context disclose that you are undergoing treatment with us.

Your personal data (such as findings, therapy suggestions, etc.) may also be shared with your relatives.
 

Disclosure abroad
We disclose your personal information to the following countries: [list the countries]. If this is a country that does not provide adequate data protection, we have implemented the following safeguards in accordance with Article 16 (2) of the Data Protection Act.

Communication
When communicating via unencrypted e-mail, there is a risk that data may be lost, intercepted or manipulated. The confidentiality of data cannot be guaranteed when transmitting via unencrypted e-mail. The same applies to messenger services. We cannot guarantee the confidentiality of communication via unencrypted e-mail and messenger services. If you contact us via e-mail, messenger or similar services, we understand this as consent to use these communication channels. We also reserve the right to contact you through these communication channels.
 

Use of cookies
Cookies are small pieces of information that can be used to uniquely identify your browser and store other information such as user preferences. When you visit our website, cookies are automatically stored on your terminal device. Cookies help to make your visit to the website easier, more pleasant and more meaningful. We use the following cookies:

- Technically necessary cookies: these cookies are mandatory for the functioning of our website and cannot be disabled in our systems.
- Functional cookies: these cookies enable the provision of improved functions and personalization. They may be set by us or by third parties whose services we use on our website.
- Analytics cookies: these cookies allow us to count visits and identify sources of access to determine and improve the performance of our website.
- Marketing cookies: These cookies and other tracking technologies allow us to show you personalized advertising.

You can set your browser to block cookies. However, this may result in some areas of the website not functioning.
 

Google Calendar
You can book an appointment on the website. For this purpose, we embed a Google calendar. The operator of the corresponding plugin is Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter "Google"). When you visit page for booking appointments, a connection to Google servers is established. In the process, Google is informed which pages you visit. 

Alternatively, you can book your appointment by telephone.

The privacy policy of the calendar operator Google can be found here: 
https://www.google.com/policies/privacy/. 
Google processes your data in the USA and has submitted to the EU-US Privacy Shield 
https://www.privacyshield.gov/EU-US-Framework
 

Contact
If you have any questions about the processing of your personal data or about exercising your rights under data protection law, you can contact us at info@lingna-cheng.com.

Up-to-dateness and changes
We reserve the right to update and adapt this privacy policy at any time without prior notice. The current version published on our website shall apply.

By using our website, you agree to these conditions and the corresponding processing of your personal data.

Privacy Policy-Version as of 10.08.2023.

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